About

Supporting Strength Sports With the Best Gear & Equipment

City Strength is one of Australia’s fastest growing online retailers of premium powerlifting and strength training apparel and equipment.

We only stock the best brands, including world-renowned SBD Apparel, and BenchBlokz to ensure that you are getting the most durable and comfortable clothing, shoes, accessories, and effective equipment for your needs.

SBD Apparel is the global brand of choice for the strength sports community for good reason. Made in the United Kingdom from the best quality materials, SBD’s market-leading products boast superior craftsmanship and a lifetime warranty.

City Strength’s customer service is second to none, and we pride ourselves on our professionalism, regular client communication, express shipping and no fuss return policy.

We are happy to discuss your needs and sizing, and will endeavour to answer all enquiries within the next business day.

You are also welcome to try on and test out shoes and other products at our Sydney retail store and on-premises gym, located in the inner west suburb of Marrickville. 

Whether is it Strength Training, Powerlifting, Weightlifting, CrossFit or Strongman, we provide products to help you reach your fitness goals and perform at your peak – no matter your age or experience.

Our Story

Established in 2013, City Strength was born out of founder John Tran’s frustration at the lack of good quality powerlifting apparel available in Australia.

Working as a personal trainer at the time, John was new to the sport of powerlifting and had ordered products from the US for an upcoming competition. Nearly two months later, the products had failed to arrive, and John was forced to compete in a borrowed soft suit many sizes too big without a belt or other accessories.

He quickly realised he wasn’t the only one annoyed by the lack of good local options and decided to launch an online business specifically catering to the Australian market.

With a healthy dose of determination plus the luck of being in the right place at the right time, John became the exclusive distributor of SBD apparel, working a couple of days a week out of a small hired storage space.

Going From Strength to Strength

Steady growth meant that John and business partner Greta were able to move to their current premises in Marrickville in Sydney’s inner west. In 2016, they opened City Strength HQ at the same location.

Today, City Strength sets the bar when it comes to supplying robust products for the strength sports community. John and Greta don’t recommend anything that they wouldn’t use or wear themselves and believe that SBD is worthy of its international reputation as one of the best brands in terms of quality, durability and comfort.

The couple are well-known advocates for the sport in Australia, and are both National Powerlifting Referees. John is also an ASC accredited Powerlifting coach.        

Just as it was in those very early days, John and Greta are passionate about ensuring a consistently high quality of service by keeping all aspects of the business in-house including stock ordering, packing orders and assisting with enquiries.